Fashion and automobiles are always associated with each other. To be a bit more precise, it is always said, if wanted to sell cars in numbers then refer to the 'most fashionable people' in the market -- and no one knows them better than the 'fashion designers'. The case here with the Hyundai UK seems to be that similar, as the Korean carmaker collaborated with London College of Fashion to promote their creativity as well the world's first production fuel cell car: the zero-emission ix35 Fuel Cell.
From the crowd, Ilona Spruge's design is selected as best for getting it printed on the ix35 Fuel Cell during the campaign. The car will be showcased to the whole city very soon. Ilona had used the chemistry of nature to portray her ideas.
Well, after USA, Hyundai is looking forward to Great Britain for planting its seed of Fuel Cell cars. We think, Hyundai had to bet harder for this in Britain!  Show less