Bollywood actress and fashionista announced the Max Fashion Icon 2014 hunt open at a press conference held in the showbiz capital Mumbai. In an aim to select countries finest Max Fashion Icon 2014 would travel through the countries high fashion cities to scout talent. The national pageant that promises to change the lives of many is associated with a panel of experts from a cross section of industry be it fashion, lifestyle, entertainment like Jatin Kampani, Kalki Koechlin, Gaurav Gupta, Malini Ramani amongst others.  Show less