Film promotions and marketing always add up to the production cost, eventually increasing the overall budget of the film. And Aamir Khan's Dhoom 3 has rewritten box office records. But with Shah Rukh Khan's Happy New Year around the corner, we wonder if it will be able to retain its top position...
Have you ever imagined tapping a campaign to fetch massive returns? That's exactly what Shah Rukh Khan has in mind for his next home production, Happy New Year, which is gearing up for a big Diwali release!
So, while other producers are pushing their stars to give time for interviews, photoshoots and TV shows, we have learnt that King Khan is planning worldwide shows with the film's cast! Hmm! Seems like a Happy Troupe!
The movie has already created great buzz and who knows it may well end up raking in more than Rs. 200 crore and create more records? After all, Chennai Express did wonders at the box office, hai na? Let us know what's on your mind!



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