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When you get traffic to come to your landing page for lead generation, be sure that it is targeted traffic. In other words, focus on the right keywords to get the right type of people to come. It does not matter if you pay for traffic with a PPC campaign or optimize your website for the search engines, you have to select good keywords in order to get good leads. These keywords might not bring in that much traffic, but as long as they are targeted, this will not matter. In order to guarantee that you build a good list of keywords and key phrases, utilize a guide like Google keywords to get the best ones.

Knowing and understanding your target audience is really important if you want to have a higher conversion rate. It's impossible to market effectively to an audience you know little about. Be sure you create a campaign that is designed with the preference of your target audience in mind. For example, if your audience is made of older people then having a sma