Parineeti Chopra Launches Pantene Campaign Proof not Promises

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on Thu, 28 Aug 2014 16:34:23 IST
 

Leading shampoo brand Pantene on Wednesday brought actor Parineeti Chopra and Pantene Hair Expert... Show more

Leading shampoo brand Pantene on Wednesday brought actor Parineeti Chopra and Pantene Hair Expert Coleen Khan together for a event to share how she started endorsing the brand after it gave her proof, which no other brand did and demystify hair care myths! Sharing about her association with Pantene, the actress said, “I had the same hair style for years when I was studying in London and even when I was working at YRF PR. I always wanted to experiment with my hair but I was scared. Then I joined the film industry and I had to change my looks for my roles. I tried many products, some promised zero damage in one wash, others had shiny packaging and big price tags. When Pantene came to me, I told them, proof dikhao toh manungi! I tried it and was amazed at the results. I experiment with a new look for each film – be it short hair for Hasee Toh Phasee or coloured hair for Kill Dill. Pantene gave me proof and I am here to show it to you, that don’t fall for tall promises made by brands  Show less

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