Your most valuable business asset: Your Intellectual Property

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Bethany
Uploaded by: Bethany
on Tue, 12 May 2015 15:32:16 IST
 

Intellectual property is hot topic in the today’s business world. Commercially, it can mak... Show more

Intellectual property is hot topic in the today’s business world. Commercially, it can make up a considerable part of a company’s business assets and therefore protecting ones IP portfolio, and managing it correctly and efficiently, simply makes good business sense. On average, businesses that actively manage their IP portfolio outperform their competitors by up to 30%. The most valuable intellectual property is protected by design rights, trade marks, patents, and copyright. For companies that have a global presence, or are intending to establish one, the positioning around IP rights, is tremendously important because IP rights that are protected by laws in one country may not provide IP protection in another country. Registered IP rights are territorial IP rights. Competitors in one country may exploit this to their advantage by using your intellectual property with apparent impunity in another country.  Show less

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