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SAP CRM consists of Three main modules.

Marketing - ( Pre-Sales )
Sales
Service - ( Post-Sales )

Marketing : Marketing module helps the marketing department with customer acquisition. This includes one or more of the following activities
Campaign management - This includes different campaigns like e-mail, phone and other forms of customer engagement programs.
Trade Promotion Management -
Segmentation - Segmentation is the process of segregating your customers/leads/opportunities into different segments. This is used to effectively use the available time and resources on a targeted marketing plan.

sales : Sales involves the OTC Cycle
cycle excluding the logistics part.

Service : Service Module involves most activities that involves in sap ECC's SM & PM Modules.  Show less